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Luxury goods such as the finest perfumes and cosmetics use point-of-sale (POS) advertising as a means of promotion in shops and shopping centres, where the product is displayed using imaginative lighting and design techniques in an effort to stimulate admiration, and therefore sales.
Whether by presenting goods using a display case, an elevated platform or a suggestive treasure chest, the task of decorators and image technicians is to make a product stand out from the competition. All companies that sell their product directly to the end consumer are aware of the importance of attracting attention, particularly when the sales context is advantageous. When radio and television spots have exhausted their possibilities, POS advertising comes into its own.
In an effort to target precisely these applications, NUDEC have launched a new product, NUDEC®PMMA Piano Black, a product that adapts perfectly to the demands particular to such exclusive products: superior quality and ease of adaptation to creative designs. Piano Black acrylic sheets feature unbeatable surface gloss (mirror effect), total opacity and a high degree of intensity and depth.
Displays manufactured from, or which feature NUDEC®PMMA Piano Black plastic sheets are perfectly at home among this degree of exclusivity as their uniformity of surface colour allows the design to speak for itself. For precisely this reason they are used in top-end vehicle interiors as well as for furniture, interior decoration and trophies.
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